Maserati Kubang – Family Likeness Pix
“After Beijing, we will retire the Kubang concept. Our SUV will reappear in its production form and with its final name in due time,” Maserati CEO Harald Wester told Automotive News Europe on the sidelines of the show.
Sources say the production version of the SUV will appear at the Detroit auto show in January 2014.
In Beijing, the Kubang was located near one of its future rivals, the Lamborghini Urus concept.
Maserati, Lamborghini and Bentley want to enter the SUV niche a decade after Porsche broke with tradition and rolled out the Cayenne in 2002. The Cayenne–not the brand’s iconic 911–accounted for half of Porsche’s 118,867 sales in 2011.