Lotus Evora – Have You Bought One?
Despite the global downturn, Group Lotus business is
buoyant with the introduction of the all-new car, the
Evora, and increased contract engineering
the long-awaited new Lotus Evora at Loch Lomond in Scotland, a launch
which has now been hailed as a huge success for the company.
Long-awaited for most companies might be a few years, but for Lotus it is the
first all-new car in 14 years and all staff are extremely proud of achieving this
exceptional product in just 27 months from a blank sheet of paper to start of
production. That it is a car designed to meet the legislative requirements of,
and be sold in 41 countries worldwide, including the USA, further underlines
Now motoring editors and photographers have experienced the performance
and specifications of the Evora for themselves in Scotland, Lotus also wanted
to bring to the attention of business editors some key points which it believe to
be extremely newsworthy in the current global business environment.
th May 2009 saw the beginning of a two-week long press launch of
The current global economic situation is well known to everyone and UK
manufacturing is suffering especially. But partly through prudent long term
strategic planning and partly through the efforts of its global team, Lotus is
currently increasing production output to cope with demand for the Evora, the
19 May 2009
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new 2+2 mid-engined sportscar, as well as the Elise and Exige small-platform
cars. Lotus is recruiting a considerable number of new production and
engineering staff to cover increased requirements both in vehicle production
and its international high technology engineering consultancy business.
Production in the 2009/10 financial year is planned with confidence to increase
by 50% over the previous year and the number of direct production staff will
increase by 30% during the same period.